How Societal Pressures Affect Individuals Within War Torn...

How Societal Pressures Affect Individuals Within War Torn Environments Many common objects, such as a paperweight, can hold significant value to its possessor. Memories that are associated with these types of objects can create a strong bond that may sometimes weigh more than the object itself. This type of correlation between memories and objects is an important theme within Emily St. John Mandel’s novel, Station Eleven, as well as Tim O’Brien’s short story, The Things They Carried. At a young age Kirsten, the protagonist of Station Eleven, is abrasively thrust into a new and desolate world where most of the population has been killed by a virus. Whereas Jimmy Cross, the protagonist of The Things They Carried, is a fully-grown man†¦show more content†¦Symbolism in any type of short story, poem, novel, or drama, can help a reader to better understand a character and their associated background. Through a symbol intricate details of a characters psyche ca n be revealed. For Jimmy, the letters he carries helps the reader to come to the conclusion that he is just a young kid at war; he does not necessarily believe in violence and surely does not wish to be in Vietnam. The reader can infer this because he is constantly distracted by thoughts of Martha and how he wished he were with her, â€Å" Kneeling, watching the hole, he tried to concentrate on Lee Strunk and the war, all the dangers, but his love was too much for him, he felt paralyzed, he wanted to sleep inside [Martha’s] lungs and breathe her blood and be smothered.† (O’Brien 328). Similarly Kirsten carries a comic book that she uses to escape her reality. Despite not having much recollection of the Arthur, the man who gave her the comic, she finds purpose in this item. Readers can deduce this from the fact that although she should only carry what she needs to survive Kirsten still lets the comic take up storage space. PROOF QUOTE 11. Kirsten also finds solac e in another thing that reminds her of Arthur; preforming Shakespeare plays. Similarly Christopher Thurman proposes the idea of the importance of Shakespeare within the post-apocalyptic novel Station Eleven: â€Å"Shakespeare and classical music are

Things Fall Apart By Chinua Achebe - Free Essay Example

Sample details Pages: 1 Words: 381 Downloads: 5 Date added: 2019/05/13 Category Literature Essay Level High school Topics: Things Fall Apart Essay Did you like this example? In the novel things fall apart by chinua achebe. Nwoye is a character who is discouraged by his father. The main details of nwoye are, hes lazy he doesnt like the rules or cultural of the village his father calls him a female cause he doesnt like to go hunting and do things on top of that he will never forgive his father because he killed his younger sibling this is what pushed him to leave the village in search of a new culture so he joined the christians. Don’t waste time! Our writers will create an original "Things Fall Apart By Chinua Achebe" essay for you Create order Therefore this character is banned from ever coming back to the village. in other words this character is considered an outcast. More than some other character, Nwoye typifies a blameless kid who is extremely delicate to his environment and is bewildered by the apparently subjective savageries being submitted around him. His prevailing trademark is his extraordinary capacity to feel and identify, considerably more so than a portion of the female characters. In spite of the fact that considered positive characteristics by present day ladies searching for a touchy man, Okonkwo isnt awed and forcefully endeavors to shield his child from acting like a lady. After Ikemefunas out of line murder, Nwoye becomes progressively estranged from his dad and appears to lose regard for him. Without Ikemefunas fraternity and impact, and with lost confidence in his dad, Nwoye returns to his previous delicate nature, rather than holding fast to the false manly one he claimed to have in Ikemefunas essence. Progressively, Okonkwo comes to see Nwoye as a mistake and to a great degree delicate. Neither dad nor child cant see and comprehend the other all alone terms. Eventually, Nwoye cant pardon Okonkwo for his selling out in slaughtering his embraced sibling. Nwoyes treachery of his dad by changing over to Christianity can be perused as an endeavor to pay back his dad for his wrongdoing. Christianity, as well, has its allure for Nwoye. The teachers psalm about siblings living in dimness and dread, unmindful of the affection for God contacts Nwoye profoundly. This present preachers message appears to talk about another approach to experience that Nwoye never thought about a lifestyle in which fathers dont slaughter their receptive children and twins are not surrendered to bite the dust in the Underhanded Backwoods.

Customer Relationship Management - 1204 Words

CRM Customer Relationship Management CRM is a Strategy Most people believe that CRM is just a system that will run their business without making any efforts which is totally wrong. The CRM is a strategy that is run by people to acquire, manage, select, grow and retain a strong relationship with the right customers with the best long-term profit potential. This cannot be done with a CRM system without a good strategy that puts the employees on the right track. The CRM System The system consist of sophisticated software and analytical tools that integrate customers’ information from all company sources and analyze it in depth and applies the result to build strong customer relationship. The CRM system should be tailored upon the industry requirements. So before setting up the system, managers should set their needs and the information that will truly serves them in order to get an effective CRM system. Also they must put into consideration that each employee who will be working on this system should be trained well on how to use it and should know the importance of the work they do â€Å"How to do it and why they do it†. CRM in BMC BMC is a systems-management software provider based in Texas. They had a bad experience with the CRM because the managers did not search about the customer’s needs instead they wanted to know how to perform faster. They thought that the CRM program did not require any top management involvementShow MoreRelatedCustomer Relationship Management Systems And Customer Relationships1128 Words   |  5 Pagesrepresentative of the business, and a customer. The customer has a problem or need and the salesperson seeks to address it. From the first line of communication, the salesperson assesses the situation and decides the best solution from their product or service line. Using intuition and skill, the representative leads the customer into buying the best product with hopes of turning a profit. Every exchange is important and will often determine if they customer will return to the business the next timeRead MoreCustomer Relationship Management : Definitions Of Customer Rel ationships966 Words   |  4 Pages2.1.1. Customer relationship management Definitions of customer relationship management Kumar and Reinartz (2012, p.4) defined CRM as a process companies analyse marketing database and leverage communication technologies to find practices and methods to maximise lifetime value of each customer to the firms. In this definition, the authors focus on customer value which is the economic value customers receive after they interact with the organisations. The most important part of a CRM strategy isRead MoreCustomer Relationship Management1220 Words   |  5 PagesIntroduction Customer Relationship Management (CRM) is an important part of any companies sales mix. As part of a sales mix, companies must have a strong sales team; a well planned and executed marketing strategy, and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address, to holding other information including relationship history, contract informationRead MoreCustomer Relationship Management4209 Words   |  17 PagesFACULTY OF MANAGEMENT STRATEGIC MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Abstract Majority of administrations have observed the customer relationship management (CRM) design as a hi-tech explanation for glitches in individual region, convoyed by a great deal of not coordinated enterprises. in any case, customer relationship management have to be conceptualized as a strategy, due to its technological, human, and processes implicationsRead MoreCustomer Relationships Management2150 Words   |  9 PagesCustomer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy, Weitz 275). A loyal customer is one who is committed to purchasing merchandise and services from a specific retailer, he or she resists the efforts of competitors, and also has an emotional attachment to a retailer. The four steps involved in the formation of a CRM program are collecting customerRead MoreCustomer Relationship Management16994 Words   |  68 PagesCustomer Relationship Management SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS) Dissertation on Customer Relationship Management Submitted By: Ayush Singh Roll no:09 PRN No:68211 Class- 2(D) Semester: Fourth Semester Date required:18/2/2008 Date of Submission: 18/2/2008 Assignment Grade: Comments of the Faculty: 1 Customer Relationship Management CONCEPT OF CRM INTRODUCTION TO CRM CRM (Customer Relationship Management) has been growing steadilyRead MoreCustomer Relationship Management20711 Words   |  83 PagesThe impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of Read MoreCustomer Relationship Management1754 Words   |  8 PagesCUSTOMER RELATION MANAGEMENT †¢ MODULE CUSTOMER MANAGEMENT †¢ LECTURER DR GEOFF WINTER †¢ TOPIC CUSTOMER RELATION MANAGEMENT. †¢ SUBMITED BY MUHAMMAD AMIR †¢ I.D. 39644 †¢ GROUP D TABLE OF CONTENT 1. EXECUTIVE SUMMARY 2. DEFINITION OF CUSTOMER RELATION MANAGEMENT 3. QCI CUSTOMER MANAGEMENT MODEL 4. DISCUSSION 5. CONCLUSION 6. CITATIONS EXECUTIVE SUMMARY This paper discussRead MoreProjects: Customer Relationship Management and Customers10208 Words   |  41 Pagesâ€Å"EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA† Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA, SECTOR-22 ROHINI, DELHI—110085 Ph: 25489493- WHOMRead MoreCustomer Relationship Management : A Strategy Of Managing Customer Relationships1523 Words   |  7 PagesCRM is Customer Relationship Management: A strategy of managing customer relationships based on the integration of customer information throughout a company in order to achieve maximum customer satisfaction and retention. CRM process is to collect, store, and analyze customer interaction information (customer knowledge), transforming the practice of marketing research. Marketing intelligence: The use of real-time customer information (customer knowledge) to achieve a competitive advantage. In short

Should Technology Be Incorporated in the Classroom

Introduction. Technology incorporation in the classroom is the development, application, organization, and evaluation of processes and resources for learning. Technology is a broad term that often describes a discipline devoted to techniques or ways to make learning more efficient (Earle, R. S. 2000 ). It is the responsibility of each educator to provide an educational program that appropriately supports each child’s learning development and learning goals. In a technology based society, children must understand and prepare to be productive, independent, creative, and knowledgeable individuals. Having proper access to technology and being able to use technology is essential and will be one of the many skills necessary for future use in the workplace. Technology is a crucial tool that children use to productively carry out ideas, acquire knowledge skills, and solve problems. Technology is both customizable and intrinsically motivating to children; it is compatible to expanding the learning experience. Research on the effectiveness of technology has focused on higher education, but research also suggests that uses of specific technology can improve students of all grades learning capabilities as well. Benefits of technology. Technology has many benefits; it allows student easy access to information, it offers a variety of solutions to problems and it has been used to improve students’ grades. Integrating technology in the classroom is beneficial and allows students to beShow MoreRelatedLearning Geometry Requires Steps Or Levels1426 Words   |  6 PagesInstruction should be modified to incorporate ways to assist those students that are not at their level. Van Hiele suggested that students must pass through five levels of learning in a sequence and must move level by level, so that they can learn appropriately. The levels are: visual, descriptive/analytic, abstract/relational, formal deduction, and rigor/mathematical. By the time a student enters high school they should be at formal deduction level and be able to create proofs. Students should knowRead MoreTechnology In The Classroom1000 Words   |  4 Pagesstandard expectations on standardized test scores. Many teachers in the district do not use technology in their classrooms. Many teachers are older teachers who have been in the district for several years and teach the same way they did when they first started teaching. I am part of the district’s technology committee. It is a widely held belief that if technology were incorporated into the classroom, student assessment scores would raise significantly and the students would be provided a moreRead MoreTechnology And Learning Environment Of Children Of All Ages1513 Words   |  7 PagesTechnology in Classrooms As a child in your elementary school classroom, have you ever cheered for joy when your teacher allowed you to play games on a computer or tablet to help you learn? Have you ever been more interested in the vivid colors and pretty designs in the game? Rather than the actual material within the game? Well I have. As a child, computers have distracted me from learning. I’ve been more interested in the bright colors and funny-looking animated characters in the game that itRead MoreCurrent Force That Impact Curriculum Design And Program1207 Words   |  5 Pages Technology is manoeuvred into our everyday life, and it is evolving rapidly which urge educators to redefine the students’ potentials, and learning to know will never be the same. Technology calls for a change in learning and teaching for the 21st century education. The vast change and innovation of new technologies offer change in people’s understanding and perceiving of knowledge. Moreover, the w orld is more connected than ever before, and with such connectedness technology and socialRead MoreAdvantages And Disadvantages Of Technology In The Classroom1185 Words   |  5 Pages The new age of technology has allowed new, â€Å"attempts to blend technology with pedagogics and didactics are changing the rules of the game,† (Prashar, 2015, p. 126). Technology surrounds our everyday lives. Almost every child has some sore of iPad, iPod, and even some have iPhones. Children are able to have information right at their fingertips. So why not blend it into the classroom? Technology is incorporated into the classroom so much more than it was a decade ago. Whether the teachers and parentsRead MoreTechnology Based On The Classroom764 Words   |  4 PagesDue to being highly accessible, web-based technology has transformed how we teach and learn. Technology is now incorporated in most curriculums and plays a vital role in learning. According to IGI Global (2016), they define t echnology-based learning as â€Å"learning which is based on technology. This technology could be electronic, digital or physical. It is introduced to make the student work on the learning topic individually or collaboratively to discover the phenomenon associated with the learningRead MoreTechnology Has Impacted Our School Systems973 Words   |  4 Pages Technology Issue CIS 100 W02 Goffnett 22/6/15 How Technology has Impacted our School Systems Technology has evolved in many ways in the past few decades and is going to continue to evolve even more as time goes on. These changes in technology are bound to affect every aspect of our society, which includes our education system. Our schools are incorporating these technologies into the classroom, but what is the impact of this? Is technology in the classroom a positive or negative? There are aspectsRead MoreBenefits of Technology Incorporation into a Classroom Setting1519 Words   |  7 Pagesthe past few years, but does having technology in the classroom help or hinder the students from learning? A quote by John Dewey from his book Democracy and Education stated â€Å"If we teach today’s students as we taught yesterday’s, we rob them of tomorrow.† Integrating technology into classrooms is not only essential in preparing the students for the future, but it is also an effective teaching method. Many surveys and studies have been done about using technolog y to teach students. Even as early asRead MoreLearning And Teaching Of The 21st Century1289 Words   |  6 Pagesproblem solving, and high level critical thinking skills are requirements employers are seeking as technology modifies the job environment. Schools must also adapt to this cultural shift. To help students become productive and competent members of a digital age, schools need to be informed of technological terminology, uses, and benefits to most effectively guide students. I believe technology offers many advantages to student learning when used in meaningful ways. As an educator, I feelRead MoreHow Technology Has Changed The Educational Field894 Words   |  4 PagesSince MySpace (2003), Facebook (2004) and Twitter (2007), have changed the communication and business worlds, due to their instant connectivity (Purdue, 2015). This is the age of technology and the younger generation is at the forefront utilizing social media for entertainment for communication and last but not least education. It has also been known for teachers to utilize these tools as well to communicate and instruct their students. It was reported by the U.S. Department of Education

Introduction of Management Vision and Mission Statements

Question: Describe about the Introduction of Management for Vision and Mission Statements. Answer: Compare and Contrast between Vision and Mission Vision and mission statements are the key elements of strategic planning of an organization. Vision and mission of an organization explain that what and how the organization would achieve the business goals and objectives. Both of these statements seem close to each other, but these are different. Simply, mission statement explains that what a company wants to do now while vision statement describes that what a company wants to be in the future (King et al, 2011). The organizations namely Brambles and Blackmores are different from industry wise. So the vision and mission statements of both organizations are distinct from each other. Mission of Brambles: The mission statement of Brambles is To be the world's leading provider of innovative business solutions in support services, and to use our outsourcing expertise to add exceptional value in the eyes of our customers to create superior shareholder value through our people and their enterprising spirit. Brambles mission is to be the worlds leading logistic service provider. In addition to this, it wants to use the outsourcing expertise to create more values in the business (Brambles, 2015). On the other hand, Blackmores is a manufacturer and distributer of vitamins, minerals and nutritional supplements. These companies operate in different markets and they plan different marketing strategies to compete in the market. The vision statement of Blackmore is we are passionate about natural health and inspiring people to take control of and invest in their wellbeing. We develop products and services that deliver a more natural approach to health, based on our expertise in vitamins, minerals, herbs and nutrients. Vision for the Brambles leads to achieve the purpose and goals that helps in fulfilling and satisfying the needs. Blackmores vision statement would help to establish the unique contribution that the organization makes to society. Vision of the company would be the end but the mission of Brambles is the journey for the life. Comparison of Values Every organization has a set of values that guides the perspective of organization as the organizations actions. The core values of organization help to face the problems and issues. In addition to this, values are the standards that guide our conduct in different manners. Blackmores consider the values as the core business purposes of the company. Organization has behavioral and aspiration values, which are supported by the legal policies and procedures. Organization is integrated and committed towards the personal, professional and business behavior. Nutrition and vitamins manufacturer Brambles is passionate towards the success. The business operations of Blackmores are wholly depended on the customers. Companys consumer is the key elements that create value for the organization. It is dedicated towards the safety, diversity, people and teamwork. It is bringing innovation in products of nutrition and vitamins to create better image in eyes of customers. Blackmores offers the resourceful use of nature. Its core values are also linked to the community and environment, where it is operating. Brambles is committed towards the zero harm policy, no environment pollution and no impact on the human rights (Blackmores, 2011). Additionally, both organizations have similarity in integrity and respect for community. Along with this, both organizations are dedicated towards social responsibility. Blackmores has invested in a formal learning program with a focus on innovation. More importantly, Blackmores understands that fully harnessing the skills, ingenuity and passion of its people is critical for becoming a truly innovative health leader. These values support management to take an effective decision. Comparison of Corporate Social Responsibility/ Sustainability Corporate social responsibility refers to the operating the business in a manner that accounts for social and environmental responsibility that is sustainable in nature. CSR is the commitment by business to behave ethically and contribute to economic developments while improving the life of employees and their families as well as the local community and society (Klettner et al, 2014). Furthermore, it promotes the vision of organization accountability to stake holders and investors. Blackmores is passionate towards the healthy societal people and environment. It is a manufacturing organization. By its operations, some pollution may be hazardous. So, Blackmores focuses on the better packaging, increasing recycle rates and developing innovative packaging. To support the CSR activities Blackmores used glass for its superior protection in recyclability. Along with this, major product of this organization is packed glasses. It has an employee charitable scheme in which 0.5% of taxable amou nts of employees are donated for the wellbeing of society (Blackmore, 2016). Responsibility of organization is integrated into companys action, which is communicated to the internal and external stakeholders. With this, effective corporate CSR is implemented by company in all brands and products. At the same time, for giving back to the community, Blackmores is associated with many charitable and welfare organization such as Cancer Council, Bilgola Surf Life Saving Club and Heart Research institute. Similarly, Brambles also supports the sustainable living of the organization and community. This organization has been included in Dow Jones sustainability index for second time in 2015. On the basis of a survey of DJSI the all over performance of this company is good from analysis of environmental and social performance, risk management, climate change mitigation, supply chain standards and labor practices. The organization focuses on excellence of information Technology (IT) management , and knowledge regarding to sustainability (Tabara and Chabay, 2013). For CSR policy Brambles uses the inherently sustainability model to contribute in circular economy and make the supply chain system for customers in more sustainable way. Along with this, to overcome the environmental pollution, the company has reduced 3,000 tones wastage, saved 1.38 million trees and 5,500 tones of fuels for airline customers. It has collaboration with CHEP to innovative transportation management (Brambles, 2015). Brambles views sustainability in terms of preserving the resources of earth. Furthermore, it addresses the human rights, corporate governance, health and safety environmental effects, working conditions and economic developments in its business operations. The value statements add value in companys performance and strategic/smart goals of business. Analysis of Stakeholders Mentioned in Their Corporate Statements Stakeholder is an internal or external party that is having interest in organization. Stakeholders are directly related with the financial performance, brand image, shareholders values and management of the company. These parties can impact the organization, objectives, strategic policies and operation of the company. Stakeholders are the valuable assets for the company. Main stakeholders of an organization are the creditors, debtors, employees, owners, suppliers and community. In addition to this, falling of relations with any of the stakeholders can create problem for organization. Brambles is a supply chain company and Blackmores is the nutrition and vitamins manufacturing company. Mainly, these both companies have same stakeholders such as management, customers, suppliers and stakeholders. Blackmores and Brambles have differentiation in customer base because Brambles supplies the logistics to the end customers, which are retailers and whole sellers. On the other hand Blackmores provides the nutrition and vitamins to the consumers. At the same time, the suppliers for both companies also differ from each other. Blackmores gets the raw resources from the local peoples like farmers and local community. Brambles is a supply chain management, so it delivers the service to the customers. Along with this, Brambles follows a code of conduct which helps in proving the legal and ethical frameworks for all the employees of organization. For implementing the code of conducts like CSR, environment policy, risk management and anti bribery and corruption policy, company prov ides the induction and training to the followers (Brambles, 2016). It also identified that an effective communication process is followed to promote the investors, employees and suppliers. On the other hand, Blackmores gives importance to the successful management of health safety and environmental issues for employees, customers and community. For investors purpose the company is transparent towards disclosure of the reporting and auditing of companys financial performance. It has established an audit and risk committee to provide the whole information, which ensures that the problems and risks are effectively managed. This company is successful in making the timely and balanced disclosure policies for investors that all are having equality for information about the position, performance and ownership. Furthermore it respects the rights of shareholders. Blackmores has a fair remuneration policy for workers and has designed committee for managing all responsibilities of towards the remuneration. On the other hand, Brambles provides the service with the collaboration of CHEP and IFCO. It is committed towards flexible working arrangements that help employees to work in e fficient environment. Analysis of the SMART Objectives SMART is a practical approach which stands for Specific, Measurable, Attainable, Relevant and time bound. Brambles has the specific objectives for providing the service to the users. The core focus on this company is on making happy and healthy customers and fulfilling the lives of the community. This can be measured by the customer base of the organization and it is reachable by the strategic planning by the management. These objectives are also for a definite period of time in which it would be achieved. On the other hand, Blackmores has the purpose to improve the lives of people by delivering the worlds best natural health solutions. For this organization brand strength, natural health expertise, people values and culture and quality are the value drivers. To achieving the goals and objectives of the company, management frames the strategic planning that includes building a brand, developing the products, extensions of brands into new segments. To gain the objectives, Blackmores d evelops and trains the people for operational excellence. Analysis of SMART objectives SMART objective of Brambles is to provide the service to the users with the care and attention. This company established a system of supply chain management that regulates the entire process of the organization. It is committed towards providing service on time to the customer and to become successful leader in logistics industry. SMART objective of the Blackmores is to provide the natural healthy and qualitative products that can create the positive image of the company and can attract more customers. The achieving of the objectives would result into a leading company in health products at globe. Analysis of Believable and Add value Both the organizations have set goals and objectives that are believable by the all consequences that are planned to be achieved. Blackmores has established its brand image in the market and it is providing the quality products. For evidence the organization has selected the most trusted vitamins and supplement brand in 2014 (Blackmore, 2015). This organization has introduced changes in the business structures for achievement of the goals of export service in the market. Blackmores aims is to reach people with better service. This organization is committed towards making the people satisfied and to reach objective of diverse workforce. It is enabling the flexible working environment at its venue. It is also believable that company enhanced the controlling and improved the supply chain management. Brambles has acquired the Ferguson group, which shows that company has an opportunity to enter into new supply chain that would create value for organization. The company believes in culture of innovation to satisfy customers and to meet out the SMART business goals. Furthermore, it is able to pay the debts and dues in business. Conclusions On the basis of above analysis, it can be concluded that both companies namely Brambles and Blackmores are successful in their business. Both the companies are effective in achieving the goals and objectives that are specified in their strategic statements. Customer base of both the companies is continuously increasing over the years. Moreover, it can also be concluded that SMART objectives of both Blackmores and Brambles are believable and achievable. These add value in the performance of organization. Brambles is able to provide the high quality service of supply the logistic. Blackmores has made a strong image in the eyes of consumers, which supports its growth. References Klettner, A., Clarke, T. and Boersma, M. 2014. The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy.Journal of Business Ethics,122(1), 145-165. Brambless 2016. Brambless Annual Report 2015. Retrieved from: file:///C:/Users/sd/Desktop/Narpat%20Beniwal/2015_Sustainability_Review%20of%20Bramblesss.pdf Blackmores 2016. Corporate Governance Statements. Retrieved from: file:///C:/Users/sd/Downloads/The%20Corporate%20Governance%20Statement%202016.pdf Brambless 2016. Brambless Annual Report 2016. Retrieved from: https://www.Bramblesss.com/Content/cms/pdf/ResultsCentre/2016_Full-Year_Results/230818_ Bramblesss_2016_Annual_Report_updated.pdf Brambles (2015). Brambles Annual Report 2015. Retrieved from: https://www.Bramblesss.com/Content/cms/pdf/ResultsCentre/2015_Full-Year_Results/Bramblesss_2015_Annual_Report_Final.pdf Ft 2015. Definition of corporate social responsibility. Retrieved from: https://lexicon.ft.com/Term?term=corporate-social-responsibility--(CSR) Blackmores 2011. integrating sustainability into business practices: a case study approach. Retrieved from: file:///C:/Users/sd/Downloads/Blackmoress%20(2).pdf Tabara, J.D. and Chabay, I. 2013. Coupling human information and knowledge systems with socialecological systems change: Reframing research, education, and policy for sustainability.Environmental Science Policy,28, 71-81. King, D.L., Case, C.J. and Premo, K.M. 2011. A mission statement analysis comparing the United States and three other English speaking countries.Academy of Strategic Management Journal,10, 21.

Staind - Chapter V free essay sample

Staind has been my favorite band for five years and never fails to create amazing songs with each CD. â€Å"Chapter V,† however, is definitely not their best album. Aaron Lewis, the lead singer, continues to use his incredible talent to create songs that are heavy and dark, but this time, the songs are repetitive. â€Å"Chapter V† rather resembles â€Å"Break the Cycle† and with just 12 songs, it is pretty evenly split between heavy and soft tracks. If you are looking for Stainds old heavy music, then â€Å"Cross to Bear,† â€Å"Falling,† â€Å"King of All Excuses,† â€Å"Paper Jesus,† â€Å"Reply† and â€Å"Run Away† will be your favorites. If you are a fan of the acoustic-type songs, â€Å"Devil,† â€Å"Everything Changes,† â€Å"Please,† â€Å"Schizophrenic Conversations† and â€Å"Right Here† will be more your style. As with all of Stainds albums, theres at least one song for everyone. I give this CD four out of five stars even though Staind has just repeated what they have said in the past. We will write a custom essay sample on Staind Chapter V or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It may not be Stainds best, but everyone can still enjoy this album.

Feminism in Jane Eyre Essay Example For Students

Feminism in Jane Eyre Essay Jay SheldonFeminism has been a prominent and controversial topic in writings forthe past two centuries. With novels such as Jane Austens Pride and Prejudice,or even William Shakespeares Macbeth the fascination over this subject byauthors is evident. In Charlotte Brontes Jane Eyre the main character, JaneEyre, explores the depth at which women may act in society and finds her ownboundaries in Victorian England. As well, along with the notions of feminismoften follow the subjects of class distinctions and boundaries. There is an ample amount of evidence to suggest that the tone of JaneEyre is in fact a very feminist one and may well be thought as relevant to thewomen of today who feel they have been discriminated against because of theregender. At the beginning of the 19th century, little opportunity existed forwomen, and thus many of them felt uncomfortable when attempting to enter manyparts of society. The absence of advanced educational opportunities for womenand their alienation from almost all fields of work gave them little option inlife: either become a house wife or a governess. Although today a tutor may beconsidered a fairly high class and intellectual job, in the Victorian era agoverness was little more than a servant who was paid to share her scarce amountof knowledge in limited fields to a child. With little respect, security, orclass one may certainly feel that an intelligent, passionate and opinionatedyoung woman such as Jane Eyre should deserve and be capable of so much more. The insecurity of this position, being tossed around with complete disregard forher feelings or preferences, is only one of many grueling characteristics ofthis occupation. However for Jane to even emerge into society, becoming agoverness seemed the only reasonable path for her. The women of the Victorian Era can be regarded as the first group to dobattle for the equality of the sexes. They lead all women to follow after them,and though their progression may not have been as vivid as the women of the 70s,they did have an effect. Feminism was not outright spoken of in this time,rather passed through literature, such as this very novel. Stories and novelswere the primary means in which to communicate information and ideas in thattime. Without mass communication systems books were the few informationcarrying devices to cross borders, and encompass lands whenever people traveled. Though many agree that Jane Eyre is a feminist novel, there are some who arguethat Charlotte Brontes only intention was to argue the social structure of thetime. They argue that the use of a women was simply so Bronte could relate tothe main character, not to prove any point in regards to equality of men and ofwomen. However, those who do see the feminist tendency in this novel may backtheir point by citing Janes response to Rochesters proposal in chapter 23 asone of the earlier breakthroughs towards feminism. Do you think I can stay to become nothing to you? Do you think I am anautomation?-a machine without feelings? and can you bear to have my morsel ofbread snatched from my lips and my drop of living water dashed from my cup? Doyou think because I am poor, obscure, plain, and little, I am soul andheartless? You think wrong! I have as much soul as you, and full as muchheart I am not talking to you now through the medium of custom,conventionalities, nor even of mortal flesh; it is my spirit that addressesyour spirit; just as if both had passed through the grave, and we stood at Godsfeet, equal, as we are!This quotation explicitly portray Brontes attempt to raise the issue of sexualequality. Jane is fighting for her individuality in this quote, and refuses tobe reduced to some mere machine. She will not act in the manner that customor conventionalities would deem her to act, but through her own free will. .u9cb8a6630bb9b809120b2e3bd7177199 , .u9cb8a6630bb9b809120b2e3bd7177199 .postImageUrl , .u9cb8a6630bb9b809120b2e3bd7177199 .centered-text-area { min-height: 80px; position: relative; } .u9cb8a6630bb9b809120b2e3bd7177199 , .u9cb8a6630bb9b809120b2e3bd7177199:hover , .u9cb8a6630bb9b809120b2e3bd7177199:visited , .u9cb8a6630bb9b809120b2e3bd7177199:active { border:0!important; } .u9cb8a6630bb9b809120b2e3bd7177199 .clearfix:after { content: ""; display: table; clear: both; } .u9cb8a6630bb9b809120b2e3bd7177199 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9cb8a6630bb9b809120b2e3bd7177199:active , .u9cb8a6630bb9b809120b2e3bd7177199:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9cb8a6630bb9b809120b2e3bd7177199 .centered-text-area { width: 100%; position: relative ; } .u9cb8a6630bb9b809120b2e3bd7177199 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9cb8a6630bb9b809120b2e3bd7177199 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9cb8a6630bb9b809120b2e3bd7177199 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9cb8a6630bb9b809120b2e3bd7177199:hover .ctaButton { background-color: #34495E!important; } .u9cb8a6630bb9b809120b2e3bd7177199 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9cb8a6630bb9b809120b2e3bd7177199 .u9cb8a6630bb9b809120b2e3bd7177199-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9cb8a6630bb9b809120b2e3bd7177199:after { content: ""; display: block; clear: both; } READ: Asedfds EssayThis is vividly a females attempt to break free of the mold that society hasattempted to set her in. This is very comparable to William Shakespeares TheMerchant of Venice in which a man of Jewish descent, Shylock, is trying to showto others how he is no different from them. He asks them whether or not a Jewwill bleed when pricked, or whether or not they experience emotion, or havedimensions. Just as his famous speech is one for the equality of the races,this quote is one for the equality of the sexes. Jane proclaims to Rochesterthat she has as much soul as him and just full as heart. Showing that asa women she is no different from him, and thus should be treat ed no differentlyis evidently attempting the same effect as Shylock in The Merchant of Venice. The end of this quotation explicitly states that when they both die they willstand at Gods feet equal as we are. Jane Eyre lived a hard life, filled with hatred and anger. However, herability to overcome all of this shows her strength, a power that women such asBlanche Ingram or the other superficial women would not posses. Her ability tocomfort the aunt who had once treated her terribly is more power than somepeople could ever hope to obtain. Though the death of her good friend Helen dideffect Jane deeply, her maturation throughout the novel gives her the ability tocope with disaster more readily. When she found out that the man she loved wasalready married, she was able to control herself better than many men would everbe able to. When leaving Rochester the feelings of sadness, betrayal, andremorse were overwhelming and the floods overflowed her. However, she wasstill able to break free. Though her leaving could be interpreted in many ways:as an attempt to follow the moral pathways for once; perhaps as a religiousenlightenment; or as a display of the power she has accumulated as a women andhe r ability to resist to power of others (something another women may not havebeen able to do). Female power is still limited by emotion, as with all other aspects of humanability. Though it took strength to leave Rochester, it was not simply throughthis strength that she acted. We are able to see that in fact she felt terribly. She was thinking that her hopes were all dead struck with a subtle doom,such as, in one night, fell on all the firstborn in the land of Egypt. Shelooked on her cherished wishes, yesterday so blooming and glowing; They laystark, chill, livid, corpses, they could never revive. She looked at herlove: that feeling which was my masters which he had created; it shivered inmy heart, like a suffering child in a cold cradle. It is evident that Jane isleft with a bitter feeling after this shocking incident. This may have beenused to express that though the two sexes should be treated equally, theirdifferences do exist. The emotional side of females is thoroughly shown in thisquotation. Jane appears to have been almost completely taken away by thesefeelings, whereas Rochester not so much. Though this is left up to the readerto decide, as with many other aspects of this novel, it appears to me thatBronte is attempting to express the feminine side of Jane. This is one of thefew times in the nov el when we get such a close look at the female side of Jane,and thus allows us to reevaluate our gender specific thinking. .ufb6e4971ab093782f0a760699d90e2a1 , .ufb6e4971ab093782f0a760699d90e2a1 .postImageUrl , .ufb6e4971ab093782f0a760699d90e2a1 .centered-text-area { min-height: 80px; position: relative; } .ufb6e4971ab093782f0a760699d90e2a1 , .ufb6e4971ab093782f0a760699d90e2a1:hover , .ufb6e4971ab093782f0a760699d90e2a1:visited , .ufb6e4971ab093782f0a760699d90e2a1:active { border:0!important; } .ufb6e4971ab093782f0a760699d90e2a1 .clearfix:after { content: ""; display: table; clear: both; } .ufb6e4971ab093782f0a760699d90e2a1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufb6e4971ab093782f0a760699d90e2a1:active , .ufb6e4971ab093782f0a760699d90e2a1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufb6e4971ab093782f0a760699d90e2a1 .centered-text-area { width: 100%; position: relative ; } .ufb6e4971ab093782f0a760699d90e2a1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufb6e4971ab093782f0a760699d90e2a1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufb6e4971ab093782f0a760699d90e2a1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufb6e4971ab093782f0a760699d90e2a1:hover .ctaButton { background-color: #34495E!important; } .ufb6e4971ab093782f0a760699d90e2a1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufb6e4971ab093782f0a760699d90e2a1 .ufb6e4971ab093782f0a760699d90e2a1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufb6e4971ab093782f0a760699d90e2a1:after { content: ""; display: block; clear: both; } READ: Sex Education EssayThe novel Jane Eyre is one that can be interpreted in many differentways. No definite resolution is ever seen upon whether Bronte meant to judge tosexual placement of that time, however as in many other novels the analysis isleft up to the reader and thus will vary from person to person. Though I maysee this novel as one full of passages criticizing the gender specific fiber ofthat time, others may see it as simply an every day experiences of a governesswho falls in love with a man who is already married. Category: English

The Crucible wrote by Arthur Miller Essay Example For Students

The Crucible wrote by Arthur Miller Essay We are currently studying The Crucible wrote by Arthur Miller. This is based in the 17th Century. In 1697. It is based around true events. On the Salem Witch Hunts this was known as McCarthyism (Witch Hunts)Â  The play is about accusation, lying. And affair. And a number of key characters. Ranging from the usually strong, proud character Proctor. To the deceiving young Abigail. And Revarand Paris a distressed priest in worry over his sick daughter. I will cover a short extract and explain how I believe John Proctor should be played during a chosen scene. At pages 27-30. First I would give tall, Strong gestures. He should be portrayed as a strong character. With definite grasp on most situations. I base this on the fact that in the text he is referred to as a kind man. And on pg27 it refers to proctor as a kind of fraud. But then immediately states that none of this had come to the surface. He is also very well respected within the village because of his sharp and biting way with hypocrites it says on pg27. Because of this I would expect others to feel slightly honored while around him. And be eager to make good impressions with his reputation. Although his typical posture would be tall and proud. In pages 27-30. We will write a custom essay on The Crucible wrote by Arthur Miller specifically for you for only $16.38 $13.9/page Order now It is somewhat different. Due to his relationship with Abigail. I would show this fact by making him look more troubled and threatened. I believe he feels great remorse for the fact he had an affair with Abigail. But he still feels a passion towards her. As he trys to hide this by saying I May think of you softly from time to time, but ill cut off my hand before I reach for you again. Because he feels very strongly to his wife Elizabeth. He is desperately trying to appear strong to deter Abigail. This is why I believe his voice should be clear and emotionless. But with the occasional moment of softness in his tone. Like when he feels sympathy for her as it is written in the stage directions on pg29. Because even though he still is angry for what he did. He still feels for Abigail and has sympathy. As I briefly mentioned before he will have a tense relationship with Abigail, which will lead to him acting differently from the other scenes. I notice in other scenes he is very much in control of the situation. But here he is having trouble being totally honest. And doesnt give definite answers. For example when Abigail questions whether he has looked up at her window. He replies with I may have looked up. Showing he is insecure and unsure what to say. As I said previously he is normally in control of the situation, but here he loses his temper when Abigail mentions Elizabeth his wife. Which emphasizes the point that he feels very strongly towards Elizabeth. I would accept his body language to change here to a much more aggressive posture. And his Voice to be much firmer. In a mark of anger. Proctors movements would normally be big steps, slowly and surely. To project his proud, tall, strong character. But in this scene I would expect a much more agitated movement. Possibly pacing back and forth when he is unsure what to say, and being much more hurried when he becomes angry. His voice should build up throughout and become more passionately furied as Abigail continues to question him. And his facial expressions should display a hint of disgust, as it says he is angry with himself. So he is obviously frustrated. Finally at the later end of the scene he should go back into the Proctor everyone knows when Reverend Paris comes into the room. And try regaining control over the situation.

Keep Fit free essay sample

Doing aerobic exercise regularly helps to keep fit and help to get healthy lifestyle. 2. Think daily or meditate this an important way and good way to get healthy lifestyle. 3. Physical activity is essential to healthy living. 4. The body was meant to move, and when it doesnt, it can become unhappy and ill. Physical activity stimulates the bodys natural maintenance and repair system that keep it going. Activity improve circulation to our heart and lungs. It gives us strength to stare off injuries . And it increases the mobility in our muscles and joints. Physical activity is good for the body and the mind. Exercises include brisk walking, cycling, dancing, swimming, and rowing. 5. Eating healthy food very important . What you put into your body directly effects how you feel physically, your mood, your mental clarity and even your skin. Eating healthy doesnt mean eating expensive food. 6. Reduce stress help to good life. We will write a custom essay sample on Keep Fit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So we should reduce stress to get healthy life. Stress happens when your life become out of balance physically, mentally and emotionally. This imbalance can be caused by internal stress like worrying too much, environmental stress like pressure from work , family or friends. Or by stress from being fatigued or overwork. Being stressed has the potential to affect your health in a variety of ways. Because from stress you become tired, sick, tense, irritable and unable to think clearly. If you want to live healthy lifestyle, you will need to manage the stress in life.

13 Compare and Contrast Essay Topics on Medieval English Literature vs Renaissance

13 Compare and Contrast Essay Topics on Medieval English Literature vs Renaissance Writing a compare and contrast essay about any topic requires detailed research. This is especially true if you are writing about topics related to English literature. If you have been assigned a compare and contrast essay on medieval English literature vs Renaissance and do not have much time on your hands to begin a full-fledged research crusade, the following 13 facts will inspire you to come up with an essay thesis. However, if you are still having trouble coming up with a topic for your essay, check out our list of 20 English literature topics on medieval English literature vs. Renaissance for a compare and contrast essay. The Renaissance was a cultural movement which started in Italy during the 15th century. It later spread to Europe during the 17th century. The Renaissance was heavily influenced by the classic elements of language, literature and philosophy. It encompassed a modern approach to thinking about humanity and human potential, which was known as Renaissance Humanism. The famous English poet and playwright, William Shakespeare, flourished during this period of enlightenment and learning. He is often called the Bard of Avon and Englands national poet. Another notable author of this period is Miguel de Cervantes. Estimating literacy levels during the English Renaissance era is complicated. There is no way to accurately estimate the number of people who could read and write in the 16th and early 17th century. Mass literacy levels during the Renaissance were not kept track of by any institution. The only ones who could be termed well-educated were those fortunate enough to attend a Jacobean or Elizabethan school. The pupils of these institutes were literate in English and later on learned Latin, Greek, and, sometimes Hebrew. They studied Roman and Greek literature in the original language and were also trained to speak and write Latin. The advent of the printed word had transformative effects on the society during the Renaissance. Books which could only be reproduced by intensive labor were easily mass-produced. Religion also fueled the development of printing and literacy. The Protestant Reformation played a significant role in the development of printing. Other religions saw the potential of rapid dissemination of information as well. Numerous pamphlets and other religious materials were printed and distributed widely. More people became educated due to the indirect results of the printing press, making literature spread throughout Europe. The Restoration brought widespread change across all of Great Britain. After the islands were united as a single nation in 1707, large numbers of Italian and French artists migrated to England. This contributed to a revolutionary change in aesthetic tastes. As art and literature flourished, the scientific revolution also started. Direct observation was given a prime status and empiricism was established as a principle of scientific thought. John Locke was the one of the notable intellectuals who utilized this concept. During the Renaissance, feminism gained momentum as a powerful movement, both in literature and everyday life. The champion of this movement was Mary Astell. The first woman to make a living from writing was Aphra Behn. The old hierarchical system fell apart and traditions lost their hold on powerful institutions. By the time the 18th century ended, human rights had become the central focus of law and politics. Chaucers The Canterbury Tales is a masterpiece of English literature. It is one of the most influential and finest examples of fiction from the Middle Ages. Written in Middle English, it is within the grasp of the modern reader, but requires the use of an extensive glossary in order to be properly appreciated. A major part of the works of medieval literature are anonymous. This is mainly because of the way authors were viewed in those times. The author of those times deeply respected classical writers, almost to the point of reverence. They would re-tell stories, but would claim that they were merely handing down something that was better said by an auctor (Latin for author or originator). The name of the individual author seemed less important, which is why many notable works cannot be attributed to an individual author. That is why the authors of classics such as† Sir Gawain and the Green knight† and â€Å"Beowulf† are not known. Of the many literary devices used in Medieval literature, the most prominent one is allegory. Almost all the authors of medieval literature relied heavily on allegories as vehicles of conveying morals to the reader. The works contain beautiful representations of abstract concepts, qualities, events, and institutions. Aurelius Clemens Prudentius wrote one of the most influential allegories Psychomachia (Battle of Souls). Other notable examples are The Divine Comedy, Romance of the Rose, Piers Plowman, Everyman, and Roman de Fauvel. Medieval literature blends elements from fantasy, religion and reality into an eclectic mix. The characters were often given human characteristics, but had the qualities of fictitious figures. These stories also incorporated the ideas of chivalry, romance, and complex codes of honor. However, most works had quite clear religious overtones. Even the works which did not deal with religion directly contained religious references. A written literary work was an expensive and rare thing in the Medieval era. The only way to produce a copy was to write out the work by hand. As literacy was not very high, monks usually copied out the works. The manuscripts were kept in monasteries and were within reach of only a few. A limited number of rich and the nobles owned copies. The peasants could only pass down the stories and poems orally. The cultural and linguistic landscape of Britain changed rapidly with the Norman Conquest in 1066. The vocabulary of the former started to accumulate words from the French language. Interestingly, unique English literature did not exist before the late 14th century. This changed, however, and eventually English replaced French as the language of government. The prestige of English was greatly enhanced by Geoffrey Chaucer, whose English poetry emulated Italian and French poetry but was written in his own vernacular. The Medieval period can be classified into three major sub-periods in terms of literary developments: The Anglo-Saxon period (c. 450-1066), the Anglo-Norman period (1066- c. 1200), and the period of Middle English literature (thirteenth and fourteenth centuries). The literature which appeared during the Renaissance (1660-1785) can be divided into three sub-periods of about 40 years each. The first period goes up to 1700 and ends with the death of Dryden. English literature witnessed a significant refinement during this period. The poetry and prose had an easy, sociable style, whereas comedy triumphed in theaters. The second period ended with the deaths of Pope and Swift (1744 and 1745 respectively). The works produced during this period focused on satire and were brilliant in their depth. However, they also possessed a playful quality. The third period ends with the death of Johnson in the year 1784. During this period, the literary works bring about a significant break with tradition and embrace revolutionary ideas. These ideas would be crystallized during the Romantic period. With these in hand, you can come up with a good compare and contrast essay. If you need help in properly structuring your essay, you can refer to our handy guide on how to write a compare and contrast essay on Medieval literature vs. Renaissance. You can also use any of the references listed at the end to quickly discover relevant information about this subject. They will be very handy if you have left things up to the last minute, but still want an A. References: Payne, M., Hunter, J. (2003). Renaissance literature. Malden, MA: Blackwell Pub. Rivers, I. (1994). Classical and Christian ideas in English Renaissance poetry. London: Routledge. Roberts, S., Healy, T. (1994). New Latitudes: Theory and English Renaissance Literature. Renaissance Quarterly, 47(2), 427. http://dx.doi.org/10.2307/2862938 Difference Between Medieval and Renaissance Literature. (2016). Pediaa.Com. Retrieved 4 April 2016, from http://pediaa.com/difference-between-medieval-and-renaissance-literature/ Medieval Literature vs. Renaissance Literature. (2010). Advanced English @ EAWR. Retrieved 4 April 2016, from https://eawrap.wordpress.com/2010/10/25/medieval-literature-vs-renaissance-literature/ Faculty of English. (2016). English.cam.ac.uk. Retrieved 4 April 2016, from https://www.english.cam.ac.uk/admissions/graduate/MPhil_Info_MedRen.htm Neuffer, S., Neuffer, S. (2016). Differences Between Medieval Renaissance Literature in England | eHow. eHow. Retrieved 4 April 2016, from ehow.com/info_8631099_differences-between-medieval-renaissance-literature.html

9 Powerful Ways to Market Your Book

9 Powerful Ways to Market Your Book If youve recently joined the ranks of self-published authors, it doesnt take long to realize the most important rule in the game: learn to market your book and learn it well. But in a literary world thats constantly evolving- especially with digital sales on the rise- knowing how and where to market your book can be a challenge. Thats why weve gathered nine of the most effective ways to market your work and build on your success as an author.Find your reader personaIn the marketing world, this step is one of the first ones taken before putting together a plan to market a service or product. Finding your reader persona involves creating a composite sketch of who your most likely audience will be. Will it be male or female (or both)? Is there an age group your book will appeal to most? Are they in college? Working professionals? What other types of media are they most likely to consume (besides your book, hopefully)?Just as marketers use a consumer persona to help them find the best wa ys to market a clients business or product, self-published authors should have a good idea of the most likely audience their book will attract. This not only helps determine the best marketing tactics to use- it helps you narrow those tactics to direct them toward a niche market that is most likely to buy your book.Look at whats sellingAs a self-published author, you obviously want a coveted spot on Amazons bestseller list. And Amazon makes it easy to conduct your own market research by browsing through their Amazon Best Sellers, which is updated hourly.On the left side of this page, youll notice several categories you can select (travel, history, childrens books, etc.) to see the bestsellers within those categories. You can then drill down even further within those categories to find the one that most closely matches your book. For example, in the category of childrens books, youll find Action Adventure; Activities, Crafts Games; Animals; Arts, Music Photography; Childrens Cookb ooks; etc.So why do this? First, youll be able to see if theres already a book that similar to yours on the bestseller list. If so, you might need to consider ways to set it apart from the book thats already a bestseller- either in its description or in the sample chapter you provide. Also, youll be able to select smart categories for your own book, which well discuss in the next tip.Select smart categoriesIn his article How to Choose the Best Book Categories, Kindlepreneurs Dave Chesson offers detailed instructions on choosing categories for your self-published book that will help boost its sales. The process he explains involves finding categories that would fit your book but might not be as competitive as others.According to Chesson, Amazon assigns the ABSR of a book based on how many sales or downloads it has had over a certain period of time as compared to all other books on the Amazon market. A lower number means that the book is selling better than others, and a higher number means it isnt. If your book has the LOWEST ABSR of all books in a category, then you are the #1 best seller in that category. It is that simple. And of course- getting onto a bestseller list (even if its a niche category) will boost your books sales exponentially based on increased exposure on Amazon.For example, lets consider a current nonfiction Amazon bestseller by Brenà © Brown called Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Youll notice that the book has been placed in several categories and is in a different spot within each. Below are the books current rank in three categories, including:#2 in Books Health, Fitness Dieting Psychology Counseling Social Psychology Interactions#2 in Books Business Money Management Leadership Leadership#3 in Books Self-Help Personal TransformationMake your sample chapter amazingWhen a potential buyer sees your book online and is debating whether to purchase it, your sample chapter could be that final push they n eed to add it to their cart. On your Amazon page, this is what theyll see when they click Look Inside and this is your opportunity to really sell your writing.While it might seem logical to put your first chapter as your sample, keep in mind that this is your opportunity to really show off as a writer. The first chapter, which is often exposition and getting to know the main character, might not be the best sample to offer.Make your author bio shineYour author bio is another great way to market your book, particularly if you have written a novel in a nonfiction category. Most readers want to know a little about the person they are taking advice from, especially if its related to their career or hobbies. For nonfiction author bios, you should include your experience related to the subject, including any degrees, certifications, or training you might have had that would make you an expert on the topic. You should also list any relevant travel or speaking experience that has shaped you r worldview as an author.For fiction, something shorter and to the point is generally the best choice. If youve achieved any awards for your writing or have been published in any compilations, be sure to include those, as well as brief information about where you live and what you enjoy doing most. This article is a great resource for how to write your author bio and provides a lot of examples to look through when creating your own.Build an email list through lead magnetsLead magnets are incentives to sign up for something, most often an email list. This email list can then be used to keep in contact with your most likely readers and let them know about special events (such as book signings), sales, or new books coming out. Its also a way to bond with your readership and make them feel like they are an important part of what you do (because they are!).A lead magnet is your best bet to encourage as many people as possible to sign up for email from you. This incentive can be as simple as an additional free sample chapter, a free download that isnt available without first signing up, a poem, advice, or a link to a YouTube video where you address an important question that might arise about your writing. This article is a great resource for various types of lead magnets you can use. The possibilities are practically endless!Identify your influencersWhether its your family and friends, or a small social media following, your biggest fans will play a large role in helping you market your book. They can share information on their own social media accounts and tell others about how much they enjoyed your book. In fact, consider giving free copies to those who will influence others to buy your book. Its a marketing tactic that could pay off surprisingly well for you if the right influencer really likes what youve written.Create an author websiteHaving an online presence is not only important- its essential if you want to market your book and build an audience. Your aut hor website will be the primary means to do this and should offer both current readers and potential readers an opportunity to get to know you and your writing.However, make sure your author website is professional and easy to navigate on multiple devices. People are increasingly using their smartphones and tablets to access information online, so ensuring that your site is optimized for such viewing will help increase your audience exponentially.Get your book reviewedIf youve ever bought anything online- say, Amazon, for example- you know how much reviews influenced your decision. Retail marketers understand this and put a lot of effort into curating good reviews online.In addition to multiple services available for getting your book reviewed (this one, for example) you can also ask for reviews from your core fanbase (even if its just your friends and family). These reviews will go a long way in influencing others to buy your book.

Jonathan Swift on Style - Keeping It Simple

Jonathan Swift on Style - Keeping It Simple Other writers agree: that wise guy of English prose, Jonathan Swift, knew a thing or two about good style: Swifts style is, in its line, perfect; the manner is a complete expression of the matter, the terms appropriate, and the artifice concealed. It is simplicity in the true sense of the word.(Samuel Coleridge, Lecture on Style, 1818)No better style in English prose was ever written, or can be.(William Dean Howells, Preface, Gullivers Travels, 1913)Swift, the greatest writer of English prose, and the greatest man who has ever written great English prose.  (T.S. Eliot, The Varieties of Metaphysical Poetry, 1926) So when the author of Gullivers Travels and A Modest Proposal offers some free advice on writing, we probably ought to pay attention. Lets start with his famous definition of style as proper words in proper places. Short and sweet. But then, we might ask, whos to say whats proper? And just what does Swifts maxim really mean? To find out, lets return to the source. Swifts cryptic definition of style appears in the essay Letter to a Young Gentleman Lately Entered Into Holy Orders (1721). There he identifies clarity, directness, and freshness of expression as the chief qualities of a proper style: And truly, as they say a man is known by his company, so it should seem that a mans company may be known by his means of expressing himself, either in public assemblies or private conversations.It would be endless to run over the several defects of style among us. I shall therefore say nothing of the mean and paltry (which are usually attended by the fustian), much less of the slovenly or indecent. Two things I will just warn you against: the first is, the frequency of flat unnecessary epithets; and the other is, the folly of using old threadbare phrases, which will often make you go out of your way to find and apply them, are nauseous to rational hearers, and will seldom express your meaning as well as your own natural words.Although, as I have already observed, our English tongue is too little cultivated in this kingdom, yet the faults are, nine in ten, owing to affectation, and not to the want of understanding. When a mans thoughts are clear, the properest words will generally off er themselves first, and his own judgment will direct him in what order to place them so as they may be best understood. Where men err against this method, it is usually on purpose, and to show their learning, their oratory, their politeness, or their knowledge of the world. In short, that simplicity without which no human performance can arrive to any great perfection is nowhere more eminently useful than in this. Always think of your audience, Swift advises, and dont baffle them with obscure terms and hard words. Lawyers, surgeons, clergy, and especially academics should avoid using jargon when communicating with outsiders. I know not how it comes to pass, he says, that professors in most arts and sciences are generally the worst qualified to explain their meaning to those who are not of their tribe. One of the wittiest writers in the English language, Swift understood that his gift was rare: I cannot forbear warning you, in the most earnest manner, against endeavoring at wit in your sermons, because by the strictest computation it is very near a million to one that you have none; and because too many of your calling have consequently made themselves everlastingly ridiculous by attempting it. In other words, dont try to be a joker if you cant tell a joke. And at all times, keep it simple. Sound advice, right? But keeping it simple- putting proper words in proper places- is a lot harder than it sounds. As Sir Walter Scott once said, Swifts style seems so simple that one would think any child might write as he does, and yet if we try we find to our despair that it is impossible (quoted in The Cambridge History of English and American Literature).

Health Information Systmes Essay Example | Topics and Well Written Essays - 2000 words

Health Information Systmes - Essay Example Present day concern of disseminating information at a faster rate has led to the rising use of Data Systems that will monitor programs and services. Aging of the Population - Although the main impact of the aging of the population will not be felt for two decades or more, the growth of the population 85 years old and older will continue to strain nursing homes, home health, and other components of the long-term care system. Unprecedented growth of pharmaceutical industries has led to the emergence of new drugs and treatments in the market. Health Information system becomes indispensable since it will help in tracking drug interactions. In the recent times there had been considerable rise in the frequency of information exchange among the healthcare organizations. It becomes essential to have accurate records of treatment procedures. Inclusion of personal digital assistants (PDAs) into the healthcare system has also become of significant use. The major reason for the rising importance of Health Information System is the development of complex treatments and technologies. The organizations feel the need for a comprehensive data base since the volumes of patients and treatments have escalated in the last few decades. Inclination to opt for paperless records is another major reason for the popularity of this system of storing information. The vital factor among all the factors mentioned above is the growing number of patients and the advent of various complicated drugs and therapies. This has made the health care system highly dependant on computed system of acquiring information. Sleek and easy accessibility of information through computer s is preferred to bulky paper records. Advent of a host of new diagnostic tools and tests certainly require extra attention in information management with added emphasis on processing and storing documents. Heal Information system has proved to be a boon for clinicians, consumers and the health system. Besides reducing the amount of time spent in recording the details of patient care this automated system helps in eliminating inaccuracies and redundancy of data. Through this updated information system you get optimal access to information which also helps in improving the quality of care by rendering the streamlined information to the experts. (Conrick p 241) Module 2 As the head of Slainte health care organization I have to pay due attention to some issues arising due to the decision of accommodating the professional, administrative and maintenance Earlier Slainte health care organization had to cater themselves to the need of 1, staff of the destroyed hospital in the neighboring community. Due to this makeshift arrangement supposedly for4 years, I have to attend to the related matters about various layers of administration and smooth operation. Earlier my hospital had to serve 100,000 residents but now it has got the added responsibility to accommodate 50, 000 more people from its neighboring community. In order to provide the medical care to both the communities a plausible expansion process is to be sought out. Factors like present infrastructure of my hospital, staffs in every department and the number of beds available are to be considered before assessing the added requirements. I have to take into

The global education movement in the United States Essay

The global education movement in the United States - Essay Example This article is logically structured and is based on the personal investigated the author has conducted. Tye has developed a questionnaire which was translated into French and Spanish and sent to more than 100 countries practicing global education out of which 52 provided the responses. The article is the summary of the highlights from this study and contains a section on the most recent movements in the global education implementation. Unlike the writing of Tye, Scott in his article "Thai Exchange Students' Encounters with Ethnocentrism" relies only on the expertise of the other scholars who have already done the research and avoids making assumptions that are not based on facts. This article is rather informative and description and explains why global education is vital and should become part of high school curriculum. He believes that the most serious international conflicts in the future will be caused by misunderstandings between western and non-western cultures. For this reason the study and understanding of the distant cultures and regions is the prerequisite of global peace. The article starts with general information about global education, and then Scott devotes a page to definition of ethnocentrism and proves the assumption providing the example of how an exchange student from Thailand had to face ethnocentrism. This writing is of high value for any reader - a student and a teacher because the author do es not only discuss the issue but also points out the pitfalls of the current system and suggests how exactly the system should look like. For example, today what "students are taught about different cultures is often superficial, with the emphasis on exotic differences and negative stereotypes", while the "specific emphasis must be placed on the economic, political, environmental, social, and technological consequences of the individual and collective decisions we make that affect the planet" (Scott 1998). Merry Merryfield has investigated the global education implementation from a completely different perspective - the study of global women being included into curriculum. The author investigates how women from various cultures are perceived differently. For example, the Korean women are thought in term of year that took place 50 years. The aim of the article is to describe how teaches can integrate global perspective into their instructions in order to increase student understanding in women of other cultures. At first Merry examines the assumptions which constrain Americans from understanding the global women and how the teacher can help students to think about women globally. Further, some of the practices that are already used by teachers are outlined and illustrated. In addition, there is an overview of problems the teachers can face and the number of examples on how to overcome these problems. The article is not targeted for any specific audience and can be referred to by teache rs as well students because it has rather informative than persuasive objective. The article "California School District Employs Videoconferencing Units for Global Studies" is an example how the global education can become not only very informative for the students but very interesting as well. It talks about videoconferencing units at the point when they were just introduced into education system - in middle 1990s. This system supports the

Duffley and Snow Case Comparison Assignment Example | Topics and Well Written Essays - 500 words

Duffley and Snow Case Comparison - Assignment Example The case initiation was to determine judicially whether the United States of America elected Zerubbabel Snow, the territory attorney general, to prosecute offenders of territorial offence (de J. Pemberton & ONeil, 1971). A change in the employee status of an individual is enough to support an agreement entered after starting employment. The plaintiffs team held that the athletic association had no right to deny the student eligibility from participating in athletics in the second semester. The act was unlawful and the New Hampshire had no facts to deny the student from participating in athletics. The association had n valid reason to deny Duffley the opportunity to participate in athletics in the second semester. The court made a ruling that the Utah Organic Act provides the territorial Supreme Court in conjunction with district courts power to act as circuits. The role of the each court was distinct and every individual serving under the court should abide by the rule. The territorial courts should serve people when they sit in the territorial courts. The district attorney of the United States of America has the power to prosecute individuals for not respecting the law. The Organic Act of September 9, 1850 established that the legislative powers should within the Constitution of the United States of America. Mr. Snow has undertaken to prosecute individuals in one of the district courts. It was against the law of the Utah as a territory of its own. Joint assembly elects the attorney general where the term of office is to be one year. The attorney general is entitled to attend all the legal business of the territory he or she is representing. Mr. Snow took the opportunity to prosecute law offenders in territories against the law of the territory. The United States issued a quo warranto in relation to the case of Mr. Hempstead (de J. Pemberton & ONeil, 1971). On the

Organisation and management coursework Essay Example | Topics and Well Written Essays - 1500 words

Organisation and management coursework - Essay Example The term hierarchical control defines the control which moves down from the top management’s control over to the bottom line workers of the company. There are several management levels which are decided and organized in order to create a more comprehensible organizational structure. Managers at each management level have control over the employees who are working directly under their surveillance. Organizations normally design organizational charts to show the structure of the organization, levels of management and easy structure of the employees working under the control of each manager (Reyazuddin 2010; Stokes 2002; Sisk 1973). Hierarchal Control Businesses are aimed to maximize the wealth of the shareholders. To pursue this goal the business activities are divided and the control is also spitted up to ensure that the work performance at each level of management is up to the standards. The hierarchical control enable the organization to improve the efficiency of the business ’s overall performance as the manager at each level of management is responsible and answerable for the performance of his division or workers working under his control. In order to improve his/her performance, managers put their best efforts to improve the work efficiency and quality at their level. Their efforts may be biased and may be aimed at the achievement of their personal interests but the result of those efforts, normally, helps in improving the business’s efficiency. Hence, we may say that hierarchical control helps organizations in achieving their major aim of maximizing profits i.e. by improving efficiency and quality of work. Hierarchical control provides the basis of coordination between employees. A number of people are involved in the running of the business. There is a need to control the operations of the business and control the operating activities that are performed by different individuals. The hierarchical control helps in identifying the place, position and responsibilities of each individual. The hierarchical chart provides the basic understanding of who is responsible for a particular work and to whom is that individual accountable. Hierarchical control plays a vital role in keeping the organization knitted and its operations controlled. The hierarchical management is provided fixed tasks and targets at each level. The work of one department, normally, does not interrupt the work of the other. The organizations operations are, hence, carried out more effectively. However, lack of communication in such organizational structures may end up creating difficulties at each level. The over/under production by one department may end up creating confusing and problematic situations for the other and so on (Stokes 2002). Hierarchical Control requires the managers to analyze and influence the performance of the employees working under their control. In order to improve the performance of their division or sector, managers tend to rely extensively on reward systems, motivational techniques, delegation of authority, exhaustive rules and policies and other attractive offers for the employees to improve their work quality. These offers and schemes are sometimes beneficial for the organizations in the short run. However, such schemes bring more benefit for the manager who is responsible for a particular task or division. His immediate attention and offers motivate the workers to perform their task efficiently and as accurately as the manager requires.

Climate Change Essay Example | Topics and Well Written Essays - 1750 words

Climate Change - Essay Example The milankovitch theory implies that over time three cyclic events vary the amount of solar radiation that reaches the earth and eventually it causes climate change. According to Burroughs (2007) eccentricity is a cyclical variation that determines the shape of the earth’s orbit around the sun. The more elliptical the earth’s orbit is, the greater the the greater the variation in solar energy that is received at the top of the atmosphere between the earth’s perihelion and aphelion. As the earth rotates on its axis, it wobbles hence changing the timing of the solstices, and equinoxes a process known as the procession of the equinox. Volcanic eruptions eject large amounts of sulphur dioxide gas which reacts water vapor found in the stratosphere to form a dense layer that reduces atmospheric transmission of sun’s incoming radiation. Sun spots, which are caused by the sun’s magnetic field are dark, planet sized regions that appear on the sun’s su rface. These regions are colder than with an average temperature of 4,000K. Climate change can be explained by these factors although they are only some of those which cause climate change. Since 1979, the summer polar ice cap’s size has shrunk more than 20% and this has not only affected the natives but the globe as a whole. The contraction of the arctic ice cap accelerates global warming since the protective, cooling layer over the arctic is melting and hence the earth absorbs more sunlight (Kininmonth 2004). If the arctic is warmer, this will affect weather patterns since the rest of the world will also warm up and eventually food production will decrease. In contrast, most of the world depends on melted glaciers for fresh water supply through lakes and rivers hence their melting will cause short supply of the same. It will also cause shortage of electricity since a great percentage of the world’s population depends on melting glaciers for hydro electric power. Animals, birds and fish will lose their

Leadership Essay Example for Free

Leadership Essay There are some concepts about leadership in the world, some people think leaders are born, and some people believe that leaders are made. If employees believe that leaders are born and not made, it may be demoralising. Some people may have the inherent qualities to become leaders, but they may not have developed their leadership because nobody else has ever noticed potential leadership qualities in them. Leaders move out of comfort zones. When one reflects on whether leaders are born or made, it is important to define what a leader is as well as to distinguish between a leader in management and a leader in another field of expertise. Leadership and management are two distinctive yet complementary systems of action. †(Story Cover, 1993). Because â€Å"management power comes from organizational structure, it promotes stability, order and problem solving within the structure. Leadership power, on the other hand, comes form personal sources that are not as invested in the organization, such as personal interests, goals and values. Leadership power promotes vision, creativity and change in the organization† (Samson and Daft, 2005). Management centres on handling complexity and Leadership are to face the new challenges (Story, 1993). For example, in peacetime, an army can train very well under good management, but there is no one who can manage people into battle, the soldiers of course will led by leaders (Story, 1993). â€Å"Management is a skill that can be learned, Leadership is a calling†(Shea, cited in Story, 1993, p. 34). Shea acknowledges, â€Å"Some leadership qualities can be learned, but only if the raw material exists† (Shea, cited in Story, 1993, p. 34). Therefore when good leaders are provided with ample management skills, then they can get their goals, good leaders will be able to communicate their goals to employees in such an effective way that the employees will be able to identify with the goals and will strive to achieve it. â€Å"According to Shea, a good manager may be able to keep even an inefficient organization running relatively smoothly. But a good leader can transform a demoralized organization†(Shea, cited in Story, 1993, p. 34). Consequently, good leadership ability will become an increasingly important quality in the future. A good leader has an impact on the employees and the future of the company. And some times leaders have to face some tough situations. A new leader may for example have to dismantle bureaucratic old rules in a company that already existed for more â€Å"150 years† (Osborne, 2006, cited in Warwick, p. 15). Since such a leader is totally new in the company, people would not want to listen to him, even though he would have to implement more effective procedures for the company. They would feel that he lacks legitimacy, and they actually know the company better than him. This is a common problem that a new leader may face, who still needs to prove his legitimacy. To overcome this obstacle, a leader needs â€Å"strong communication† (Warwick, 2006). Furthermore a leader may not be seen as legitimate because â€Å"employees know more about technical details† (Samson and Daft, 2005, p. 430). To overcome this problem an effective leader could empower employees (Osborne, 2006, cited in Warwick, 2006, p. 15; Samson and Daft, 2005). A good leader must be able to communicate his ideas, so that employees will respect his ideas. If a leader succeeds in communicating responsibility, motivation, and vision to people under him, new leaders are born when they are empowered. Good leaders are not supervisors; instead they delegate responsibility to employees (Warwick, 2006). This is also called â€Å"legitimate power† which stems from a formal management position in an organization and the authority granted to it† (Samson and Daft, 2005). â€Å"Leadership is not rank or status. The military has rules and regulations, paper and procedures. The officers have rank, status and power. But does this necessarily make them leaders? No! Leadership cannot be imposed†(Ron Eddy, 1998). For example, Thomas C. Graham, the chairman of AK Steel, used the military way to manage his staff; however he still failed to get promotion and make more contributions for the company (Samson and Daft, 2005, p. 430) Military style dictatorship is not good leadership. Leaders should give more space and more responsibilities to their staff so that they will know that they are responsible for the company, everyone is part of the company, so it will make them put more passion on their job and then they will push themselves very hard. A good leader must be able to make tough decisions (Warwick, 2006). For example, he may have to retrench superfluous employees (Osborne, 2006, cited in Warwick, 2006). This is form of â€Å"coercive power† (Samson and Daft, 2005). But a leader should also empower employees. If a leader empowers people this will create responsibility in employees (Samson and Daft, 2005) and will also create a competitive environment where employees will feel valued, because expertise is valued. But they have the responsibility be cost effective. They will be rewarded for they own initiative, this rewards could include â€Å"pay increases or promotions†¦ praise, attention and recognition† (Samson and Daft, 2005, p. 429). When management empowers employees it will develop the self-confidence of employees, who will feel good about themselves, and will in turn respect the leader who has promoted their self-esteem. When employees show that they respect their leaders it will enhance their leader’s confidence. Self-confidence is a quality that must be distinguished from ego or bravado, which may be superficial or feigned. True self-confidence is the deep conviction that ones strategies are the most appropriate for solving the problems at hand. It may be crucial to weather the stormy periods that will inevitably occur at many times during the voyage. A leader should give birth to leaders in a company, not to lead the company, but to be leaders in their field. If you never give a responsibility to staff, they will never create new things in their domain. And follow the old habits forever. Hence, a leader of an organization has to lead it to â€Å"constantly reinvent† itself (Warwick, 2006). This is necessary in order to make things more efficient for the company, although the leader’s decisions may be unpopular, it will be effective if he can convince people why change is necessary. Leaders are made when management empowers employees. Leaders should encourage employees to search for new and innovative solutions. Leaders are lifelong learners. â€Å"The gifted leader never stops learningshe reads, she listens, she observes. It is important to note that formal education isnt a necessary ingredient to become a gifted leader. Our three case studies received a traditional medical education that creates followers, rather than leaders. None of them pursued another advanced degree, such as an MBA or MHAthey achieved their lofty status by other means† (William R Fifer, 1997). Creativity and initiative are stimulated when people are given more responsibilities. Leadership means, literally, to go in advance (William R, Fifer, 1997). A leader who gives more responsibility and confidence to employees makes them less dependent on supervision. â€Å"The gifted leader must be able to break away from dependence on the group and visualize new directions. Good leaders in management will lead employees to become leaders in their fields of xpertise that in turn will transform the company into a leading organisation. Thomas Frist, Jr. , MD, who built the giant empire Hospital Corporation of America, once described the solitary long walks he took in all kinds of weather. He said he always got at least one idea out of each walk† (William R Fifer, 1997). A good leader will have the ability to weather both difficult peri ods and good times. He/she will find ways to come up with new ideas whilst also constantly challenge and motivate employees to search for innovative ideas that can be implemented to ensure that the organization becomes a leader in its field. Leaders who have the ability to empower employees have inborn qualities. Intelligence is a key ingredient, especially the kind associated with verbal facility (William R, 1997). Good judgment or simple common sense is another important trait. A colleague of mine fired a seemingly gifted employee after a brief stint on the job; when I asked what the problem was, my colleague replied, He couldnt anticipate! I knew exactly what he meant (William R, 1997). â€Å"Personality, which may be defined as whatever makes a person attractive to others†(William R, Fifer, 1997). They must have boundless energy, be assertive and aggressive. Maybe that training can improve the ability to lead or manage, people need the right qualities to begin with. ( Vaughan, 2002). â€Å"†¦I’d place a greater interest on the qualities rather than training because some people, no matter how well trained, will never be leaders†(Vaughan Gareth, 2002). To be honest, leaders are not like other normal people, â€Å"Leaders do not have to be great men or women by being intellectual geniuses or omniscient prophets to succeed, but they do need to have the right stuff and this stuff is not equally present in all people† (David L, Cawthon, 1996). Successful leaders understand how people from different cultures view them and interpret their actions and adapt their behaviour accordingly†(Dale Pfeifer, 2006). Leadership is a very difficult, indomitable work with a great responsibility and pressure that they will have to suffer. Abraham Zaleznik (1992) contends that â€Å"the ability to lead is directly linked to ones personality. Leaders and managers, he writes, are not the same. Whereas managers tend to favor maintenance of the status quo, leaders seek to transform what is into what should be. As a result, leaders have more in common with artists than they do with managers† (Zaleznik, 1992, cited in David L, 1996) A good leader who has the ability that can always makes a good judgment in the tough situation and have the strong communication which he need to convince and inspire employees in the company in a fast changing world. Not many people have that inborn qualities, therefore how to use that power will be the most important thing that leaders have to consider about. A good leader will help the company to solve the problems such as, global warming challenges and the shift in economic power form the USA to China and India and how employees will need leaders who can cope with change and who can plan for unforeseen challenges. Born leaders have the ability to give vision, responsibility, and legitimacy to employees and this empowerment makes leaders.